Certificate in Business Writing

Course Code: CATI110

Course Overview

The Certificate in Business Writing is an online professional development course that will equip you with one of the most important skills in business:  the ability to write clear, concise, well-structured and well-written documents.
The Certificate in Business Writing will help you improve your business writing skills and improve the effectiveness of your letters, emails, reports and proposals. Graduates of this online business writing course will  have acquired the knowledge and skills required to write business documents that achieve results and present a professional image.

Topics

  • Introduction to business writing
  • Writing for clarity
  • Correct writing
  • Word agreement
  • Active and passive voice
  • Effective sentences
  • Readability
  • Practical language
  • Inclusive language
  • Punctuation
  • Writing business letters
  • Writing effective emails
  • Writing memos
  • Reviewing and editing
  • Writing challenges
  • Writing mechanics
  • Preparing business documents
  • Editing techniques
  • Spelling and proofreading
  • Writing reports
  • Writing proposals
  • Persuasive language

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Copywriting

Course Code: CATI111

Course Overview

The Certificate in Copywriting is an online professional development course that teaches the skills needed to conceptualise and write copy for a wide wide range of marketing formats, with an emphasis on website copywriting and search engine optimisation. This online copywriting course will give you practical, step-by-step guidelines that will teach you how to write copy that gets results. If you would like to embark on a new career in copywriting, or enhance your copywriting performance in your current role, The Certificate in Copywriting will give you the skills to write with confidence.
Throughout the course you will develop the skills necessary to generate winning copy concepts and hone your creative skills. The Certificate in Copywriting will give graduates the confidence to secure entry-level roles in copywriting, or work from home as a professional freelance copywriter. On completion of the course you will have a solid grasp of the theory and practice of copywriting and the confidence to build a new career as a professional copywriter.

Topics

  • Copywriting
  • Web Copywriting
  • Web Content
  • SEO
  • Landing Pages
  • Headlines
  • Closing the Sale
  • Conversion Rates
  • Pay Per Click
  • Article Marketing
  • Email Marketing
  • Social Networking
  • Blogging
  • Backlinks
  • Website Traffic
  • Press Releases
  • White Papers
  • Sales Letters
  • Case studies
  • Product brochures
  • Presentation
  • E-zine
  • Corporate Brochures
  • Articles
  • Web pages
  • Idea generation
  • Creative presentation
  • Words and newspapers
  • Advertising and emotions
  • Writing styles
  • Corporate identity
  • Art in advertising
  • Radio copywriting
  • Television copywriting
  • Advertising and interactivity
  • Creativity and creative strategy
  • Starting Your Freelance Business
  • Marketing Your Copywriting Services
  • How to Get Copywriting Jobs

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’E-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Editing and Proofreading

Course Code: CATI112

Course Overview

The Certificate in Editing and Proofreading is an online professional development course designed to give you the knowledge and skills required to succeed as a professional editor or proof reader. The Certificate in Editing and Proofreading will give those seeking to commence their career the knowledge required to secure editing and proofreading roles, or work as a freelance editor or proof reader. For those already employed, The Certificate in Editing and Proofreading will enhance your editing and proofreading ability and work performance.
The Certificate in Editing and Proofreading is a self-paced online editing and proofreading course which provides a solid foundation for becoming a freelance editor, or for seeking work as a contract proof reader. Good editors are always in demand and with the right knowledge and skills, you will have the confidence to market yourself as a freelance editor.
Graduates of the Certificate in Editing and Proofreading may well start with part-time contract work editing web sites, newsletters or low circulation magazines; but over time can work up to full time employment as a proof reader, sub editor, book or magazine editor, copy editor, freelance editor, or even publishing assistant or publisher. On completion of the course, you will have a solid grasp of the theory and practice of editing and proofreading, as well as a thorough understanding of what it takes to be successful in this industry.

Topics

  • Grammar
  • Punctuation
  • Vocabulary
  • Spelling
  • Structure
  • Style Conventions
  • Style Techniques
  • Editing Roles
  • Editing Tasks
  • Style Manuals
  • Style Guides
  • Style Sheets
  • Copyediting
  • Proofreading
  • Language
  • Text Organisation
  • Editing and Technology

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’E-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Public Relations

Course Code: CATI113

Course Overview

Do you want to understand the principles of public relations? The Certificate in Public Relations is a self-paced online public relations course which provides skills and knowledge in the theoretical and practical aspects of contemporary public relations practice.
This online course is a great way to update your CV and improve your chances of securing either an entry level role in the public relations field, or improve your chances of promotion. On completion of the course, you will have a solid grasp of the theory and practice of public relations, as well as a thorough understanding of what it takes to be successful in this exciting industry.

Topics

  • Introduction to Public Relations
  • History of Public Relations
  • PR, Marketing, Advertising and the Media
  • PR & Internal/External Publics
  • Events
  • Press Releases
  • Publications
  • Press Kits
  • Newsletters
  • Annual Reports
  • Speechwriting
  • PR Roles and Trends
  • Functions of PR
  • Public Relations Writing
  • Public Relations Editing
  • PR Consultancy
  • Communication Theories
  • Internal Communications
  • Public Relations Research
  • Public Relations Message Strategies
  • Media Writing
  • Feature Writing
  • Speech Writing
  • Internet Writing
  • Brochures
  • Newsletters
  • Annual Reports
  • Business Communications
  • Pitches and Proposals
  • Style Guides
  • Grammar and Spelling for Public Relations
  • Elements of Design

Assessment:Assignment-based

Course Duration: 3 month enrolment period,  with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.

Cost: USD 500

DOWNLOAD REGISTRATION FORM>>

PROCEED TO E-LEARNING CENTER>>

BACK TO MAIN PAGE>>>